packaging

pick me...

We have been creating designs for packaging and NPD since the 1970’s when John Brimacombe, our late founder, set up his business as one of the first London design agencies specialising in packaging design.

Over that time we have seen lots of changes in trends, markets, products and brands, but the task remains the same: How to communicate the product, to stand out, build brand share, create loyalty and increase sales through inspirational pack designs that connects to its consumers. Our experience in branded packaging is second to none, we can say that with confidence.

Bloo Flowers
Liquid Toilet Cleaner

Based on the success of Bloo Flowers solid rim toilet fresheners, our task was to communicate long lasting fragrance, active shine and build in the core action points -limescale remover, bacteria kille and super foam.

We created a lifestyle brand for Bloo Flowers Liquid Toilet Cleaner, evoking the fragrance being released into your bathroom with the confidence of a Bloo kind of freshness.

Unibond

Unibond, the No. 1 adhesive brand, were to launch a new comprehensive range of tapes.

The Unibond brand was retained as a simple graphic linking with other products under the brand umbrella. High impact photography and graphics demonstrated visually, how each tape could be used, building in colour coding. The products form a smart addition to the Unibond portfolio.

Ilchester Cheese

To create a cohesive look for a Somerset cheese manufacturer who had 3 well-known brands and a range of speciality blended & regional cheeses.

We created a brand mechanic for the logo and a cohesive structure that allowed the 3 brands and both ranges to work in their own right, as well as cohesively. Applewood brand saw a rise in sales of 52% in the first year when re-launched.

Mondo Berry Teas

To create designs for a new range of Herbal Infusions for speciality brand Mondo Berry.

A designer’s delight, a range of natural products that endorsed the brand values of Mondo Berry, a world berry brand. We created a simple wave graphic in a sea of pale green herbal infusion, with minimalist copy with colour coding between the varieties.

CPL

Our task was to update their range of brands to create a cohesive look.

We re-positioned the range from functional to lifestyle, putting the brand at the heart of the fire, creating a warm cosy environment reminiscent of the product. This was then extended to all products in their portfolio for CPL coal merchants, the largest provider of UK garage forecourt products.

Jarlsberg

To implement the new International Norwegian Jarlsberg design, across to UK and European markets.

New pack varieties were required for UK and Europe to make the product more adaptable for our makets for in the form of Slices, blocks and Minis, which were developed across to original, Lite and Reserve varieties.

Sunny D multipack

Our task was to create a Sunny D 200ml tetra pack, for kids lunch boxes.

We retained the brand logo to link to the core product, but created a more exciting and high impact design by developing the splash, incorporating the fruit, and sun rays in the background. This gives the pack more standout and focus on shelf.

Ho, Ho, Ho!!

We are pleased to announce the launch of Simpsons mini Chuckles just in time for the Christmas celebrations.

Our brief was to create a brand for Chuckles and incorporate the Simpsons brand license focusing on the Christmas winter season.

Make sure you keep your little nippers happy by including a pack in their Christmas stockings... Merry Christmas to you all x

Simpsons Cheese Slices

Whoo hoo... eat me, stack me, melt me, these meltingly versatile slices won't stay in your fridge for long, great for any hot or cold snack, toasties, burgers and sandwiches.

Our brief was to create a sub brand to represent the usage proposition, balanced off against the popular Simpsons brand.

Watch this space for more additions to this range coming soon...

Mexicana now with Sweet Chilli

Now for something different. Check out the new Mexicana Sweet Chilli variety, a little taste of the orient, a subtle kick of sweet chilli combined with a smooth cheddar.

This was an exciting brief to take the Mexicana brand into new territories, which come in blocks and slices.

Dare you try the new Extra Hot variety which is also a new brand extension to blow your socks off!